Will this be the savior of the news media?
A few years from now, we may look back at August, 2013 as the “Jeff Moment” that transformed media as we know it.
Archive for the ‘Podcasts’ Category
Is Google Glass the future, or does it just make you look like a dork?
Wearable technology like Google Glass seems like an amazing opportunity for marketing, education, entertainment and connection. Or is it?
The Content Mill: Can Quantity Beat Quality?
Is there value to a content mill sort of arrangement? Will quantity overwhelm quaity and allow the content mill to thrive?
The Failure Manifesto and Why it is Hurting Your Business
There seems to be a failure manifesto rukling the social media airwaves these days and it’s time to put a stop to it.
Introducing the Essential Marketing Companion
For a couple of months, I had been thinking about doing a podcast and finally, decided against it. I just thought that taking on another content-creation project might dilute my […]
Time, attention, and the content creation curve
Not all content is created equal. Here is an explanation of the content creation curve that links attention and impact to effort.
The Marketing Companion Podcast
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