Archive for the ‘Power and influence on the web’ Category

The most human commercial ever? Lessons for the new marketing era.

Are you ready for in-home drones? Is your cat? One of the topics on a new Marketing Companion episode.

Content isn’t king and it hasn’t been for some time. There’s a new ruler in town.

Does thought leadership come from a brand, a person, or a little of both?

The pandemic will change influencer marketing and force a shake-out. But the fundamentals are still there.

It’s not an influencer scam. It’s popularity, and it matters.

Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”

TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.

Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.

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