Archive for the ‘Power and influence on the web’ Category

Exploring the personal branding pivot

Many people have been working on their brands for many years. And for many, it’s time for a change. Mark Schaefer and Amanda Russell explore the personal branding pivot.

Need a keynote speaker? Mark Schaefer is the most trusted voice in marketing. Your conference guests will buzz about his insights long after your event! Mark is the author of some of the world’s bestselling marketing books, a college educator, and an advisor to many of the world’s largest brands. Contact Mark to have him bring a fun, meaningful, and memorable presentation to your company event or conference. Follow Mark on Twitter, LinkedIn, YouTube, and Instagram Image courtesy Mid Journey

The 10 biggest marketing challenges have nothing to do with AI

Sure, AI is everywhere. But the biggest marketing challenges might have nothing to do with the bots!

The end of brands, or the end of common sense?

Despite a number of pundits climbing on to an “end of brands” theme, this article proves why brand marketing is more vital than ever in an Ai-dominant world.

In defense of Jaguar (I think I’m the only one)

Jaguar is the marketing world’s target of ridicule but this post explains why the innovative automotive company is on the right path. In fact, it is on the only and inevitable path.

The Parasite Economy: An Upside for Creators

Ted Gioia sounded the alarm about a parasite economy where creators do the work and media companies make the money. But there is a more positive side to the economics of the digital economy.

A spicy marketing lesson from Ed Sheeran

Big brands seem to be missing out on one of the hottest influencer marketing trends. They could do very well by taking this marketing lesson from Ed Sheeran.

The economic value of human authenticity

We’re all striving to be real, human, and authentic in our marketing. But will it matter? Not always. A discussion about radio and pizza made me question the economic value of human authenticity.