Community-based marketing requires new leadership mindset
Community-based marketing has massive potential but requires a new leadership mindset.
Archive for the ‘Twitch’ Category
The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
The Tech Giant War is here, and there are opportunities for marketers
The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?
Community drama threatens Twitch influencers. Are marketers at risk?
Twitch influencers are fleeing, Activision Blizzard signed with YouTube, and site moderation is still terrible. What should eSports talent sponsors do?
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