How to gracefully repurpose content between horizontal and vertical video formats
Emerging video formats make it challenging to repurpose content. This helpful guide provides a few insights to help you make the most of your video content!
Archive for the ‘YouTube and video’ Category
Marketing strategy for the modern world: Social Media Explained
In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.
Do you create content for clicks or as an act of service?
To stand out today, too many are trying to be sensational or outlandish. But an alternative is to create content as an act of service that creates a legacy.
Five marketing leadership lessons from the Internet’s biggest scandal
This video blew up and created the Internet’s biggest scandal in years. What marketing leadership lessons can be distilled rom the underlying issues presented in this case?
Eight million views later, the ultimate branded content case study
What is the ultimate branded content case study? This video has it all, including a storyline that has earned 8 million views.
10 Profound digital marketing trends you need to know about now
The world is changing rapidly. Here is your guide to profound digital marketing trends to follow and help you remain relevant in the next few years.
Digital marketing: A discussion on three touchy subjects
Algorithms that hurt kids, marketing strategies that don’t work and “outing” on social media are three very touchy subjects covered in this discussion
The ethics of broadcasting on Facebook Live
I was startled to learn that a private group meeting had been broadcast on Facebook Live. Is this simply an “expectation” for the future?
An indispensable guide to 12 possible content marketing strategies
Creating content marketing strategies might seem intimidating but it doesn’t have to be. This guide simplifies the process.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.
Let's plot a strategy together
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