What is the ROI of a blue check mark?
Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark
Archive for the ‘YouTube and video’ Category
The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
How to be relentlessly relevant
This post contains Mark Schaefer’s TED talk “How to be Relentlessly Relevant”
Are you getting buried by the stylized persona?
The danger of the stylized persona and other timely marketing observations.
This business fail taught me about psychological switching costs
One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms to demonstrate this important idea. […]
Three resources to stay relevant … and more
We all want to stay relevant. Here are some ideas and some short takes from the world of marketing.
Pivoting my content strategy in an age of disruption
Pivoting my content strategy was not an easy decision, but it’s time for a change.
The Tech Giant War is here, and there are opportunities for marketers
The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?
Mr. Beast and the formula for viral content
Is there a formula for viral content? Does it matter? Mark and Brooke explore the strange case of Mr. Beast in this podcast episode.
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