Archive for the ‘YouTube and video’ Category

Video everywhere is a new social strategy from Gatorade discussed on the Marketing Companion podcast.

Creators are missing an opportunity if they aren’t owning their intellectual property and considering content licensing.

Mukbang is a new trend demonstrating gluttonous behavior on video. So why not? Gluttony and other trends on The Marketing Companion!

LinkedIn video production is soaring. Can it be an effective customer connection point, or are marketers on the brink of ruining it?

In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!

Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?

Even the biggest companies seem to be overlooking the marketing basics some times as evidenced by these high profile product failures.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

All the world seems to be heading toward video. Here are some tips to help your personal video content stand out in this era of content shock.

The Marketing Companion Podcast

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Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.

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