How to be relentlessly relevant
This post contains Mark Schaefer’s TED talk “How to be Relentlessly Relevant”
Archive for the ‘YouTube and video’ Category
Are you getting buried by the stylized persona?
The danger of the stylized persona and other timely marketing observations.
This business fail taught me about psychological switching costs
One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms to demonstrate this important idea. […]
Three resources to stay relevant … and more
We all want to stay relevant. Here are some ideas and some short takes from the world of marketing.
Pivoting my content strategy in an age of disruption
Pivoting my content strategy was not an easy decision, but it’s time for a change.
The Tech Giant War is here, and there are opportunities for marketers
The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?
Mr. Beast and the formula for viral content
Is there a formula for viral content? Does it matter? Mark and Brooke explore the strange case of Mr. Beast in this podcast episode.
10 Digital marketing statistics that made me say WOW
Very exciting digital marketing statistics that will make you leap for joy.
An easy and extraordinary system to learn how to learn
This interview reveals a clever process Keith Jennings used to learn how to learn and create encyclopedic knowledge.
The Marketing Companion Podcast
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Let's plot a strategy together
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