LinkedIn video: Will marketers ruin this, too?
LinkedIn video production is soaring. Can it be an effective customer connection point, or are marketers on the brink of ruining it?
Archive for the ‘YouTube and video’ Category
How to monetize a Facebook Group
In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!
Advertisers are getting squeezed every way. What is the answer?
Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?
Why do so many big companies lack marketing basics?
Even the biggest companies seem to be overlooking the marketing basics some times as evidenced by these high profile product failures.
The Marketing Rebellion is HERE.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
How to Avoid Content Shock With Your Personal Video Content
All the world seems to be heading toward video. Here are some tips to help your personal video content stand out in this era of content shock.
TikTok overtakes Facebook downloads, Facebook fires back with Lasso
The popular video app TikTok overtook Facebook on the App Store and now Facebook has launched a competitor. Here’s what you should know.
How to gracefully repurpose content between horizontal and vertical video formats
Emerging video formats make it challenging to repurpose content. This helpful guide provides a few insights to help you make the most of your video content!
Marketing strategy for the modern world: Social Media Explained
In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.
The Marketing Companion Podcast
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