The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
The road to measurement and influencers has been rocky. It’s time to do better.
This post contains Mark Schaefer’s TED talk “How to be Relentlessly Relevant”
The danger of the stylized persona and other timely marketing observations.
One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms to demonstrate this important idea. […]
We all want to stay relevant. Here are some ideas and some short takes from the world of marketing.
Pivoting my content strategy was not an easy decision, but it’s time for a change.
The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?
Is there a formula for viral content? Does it matter? Mark and Brooke explore the strange case of Mr. Beast in this podcast episode.
Very exciting digital marketing statistics that will make you leap for joy.
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