A top-rated blog founded by social media specialist Mark Schaefer
Mark W. Schaefer is among the most popular marketing authors in the world
How do you scale marketing consulting on a global scale? Build a custom GPT based on everything you know. Is there a business case for giving away everything you know?
I came across the term ‘synthetic humanity’ fairly early on
The world of marketing thought leadership is filled with brilliant
AI can accomplish much of the work done my white collar workers today. But human marketers still have a place in this world. The post examines three areas that will continue to be dominated by humans.
In the crowded landscape of marketing conferences, summits, and corporate
The impact of AI on marketing employment has been hotly debated. Here’s one take based on what we know to be true today.
Automated content isn’t a threat. It’s an opportunity. Great marketing isn’t about conformity, it’s about non-conformity. When everyone is boring, this is your chance to lead in a bold new way.
Perhaps the biggest question in business is the changing role of humans in an AI world. Mark Schaefer points to six truths that help predict the human role in our AI marketing future.
2024 was insane and exhilarating. A group of global marketing experts help us understand what we learned about marketing in the era of AI and hyper-connected consumers.
OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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