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    • Keynote speaker Mark Schaefer
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Tag: advertising strategy

Advertising strategies to help you win the year

Use these tried-and-true advertising strategies (with examples) to unleash an awesome and effective plan to win the year.

A content dominance strategy drives new media economy

Subscription-based revenue now far exceeds advertising revenue amonf media consumers. A content dominance strategy is driving the new media economy

Critical guidelines to help you determine your optimal online advertising partner

How to find the best media and online advertising partners for your business in today’s increasingly complex media landscape.

Don’t block me bro: Internet ad blocking takes hold

Ad blocking seems to have the advertising industry in crisis but there doesn’t seem to be a unified plan to do anything about it. Why?

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