Research shows “be more human” really works
Brands on social media need to be more human and be active. One study tells us why.
Three things you MUST know about the psychology of complaining
It’s never easy dealing with complaining customers but knowing a little about the psychology behind complaining will relieve your stress!
The six elements of human behavior that drive social media
Social media may be new but the psychological desires that drive its use are old. Strategists need to understand and master these ideas.