Are B2B companies that refuse to engage in social media facing extinction?
“No.” That’s the short answer to a question that was posed to me in Focus (which seems quieter and more manageable than Quora). It got my attention because it is a question I often hear in my classes too. Instead of preaching fear and pontificating about social media as the Second Coming of B2B Marketing, let’s […]
Case Study: Caterpillar and blue collar social media marketing
One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.” And while that may be true, don’t assume you know where your customers are getting their information, especially if you haven’t checked for awhile. Even in the past […]
29 Reasons Why Your Company Blog Has Stalled
By Stanford Smith, Contributing {grow} Columnist At {grow} we spend a lot of time talking (sometimes arguing) about the intersection of social marketing and smart business. In almost every situation, publishing a blog is an excellent strategy. A blog creates a new marketing asset that generates leads, qualifies prospects, builds loyalty and retains customers. […]
How to make your company blog connect like a personal blog
By Srinivas Rao, Contributing Writer As director of social media for Flightster one of my very first assignments was to create and maintain our company blog. When I researched other blogs in our industry and compared them with all of the personal blogs I read on a daily basis I was amazed at how bad […]