Are B2B companies that refuse to engage in social media facing extinction?
“No.” That’s the short answer to a question that was posed to me in Focus (which seems quieter and more manageable than Quora). It got my attention because it is a […]
Posts Tagged ‘b2b blogging’
Case Study: Caterpillar and blue collar social media marketing
One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.” And while that […]
29 Reasons Why Your Company Blog Has Stalled
By Stanford Smith, Contributing {grow} Columnist At {grow} we spend a lot of time talking (sometimes arguing) about the intersection of social marketing and smart business. In almost every […]
How to make your company blog connect like a personal blog
By Srinivas Rao, Contributing Writer As director of social media for Flightster one of my very first assignments was to create and maintain our company blog. When I researched other […]
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