Are B2B companies that refuse to engage in social media facing extinction?
“No.” That’s the short answer to a question that was posed to me in Focus (which seems quieter and more manageable than Quora). It got my attention because it is a […]
Posts Tagged ‘b2b social media success’
Case Study: Caterpillar and blue collar social media marketing
One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.” And while that […]
Case study: Fast-growing B2B expands social media exposure
Drew Hawkins has become one of the most consistent contributors in the {grow} community. He recently commented that he could relate to the research on the explosive growth of social […]
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