Why your marketing career depends on balancing data and emotion
Data, big data and bigger data. If the data don’t show that the creative is going to work, throw it out the window. Play it safe, do what the data says. But for how much longer? There’s a need for balancing data and emotion.
Big data for marketing? You ain’t seen nothing yet.
Some of this new big data for marketing may be terrifying, but that won’t stop marketers from using it.
Your marketing success may hinge on Gray Social Media
Dark social media — content being transmitted in a way we can’t measure — is creating buzz, but gray social media may be the key to our success.
Three implications for Big Data and your marketing department
Don’t be afraid of the implications of Big Data and marketing. Let’s focus on the the three major opportunities ahead.