Data, big data and bigger data. If the data don’t show that the creative is going to work, throw it out the window. Play it safe, do what the data says. But for how much longer? There’s a need for balancing data and emotion.
Some of this new big data for marketing may be terrifying, but that won’t stop marketers from using it.
Dark social media — content being transmitted in a way we can’t measure — is creating buzz, but gray social media may be the key to our success.
Don’t be afraid of the implications of Big Data and marketing. Let’s focus on the the three major opportunities ahead.
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