The political company? How business strategy is being re-invented by social media
Social media has been good for businesses, forcing them to be more human and transparent. But the next evolution may force a re-write of corporate strategy.
Case Study: Denny’s flips its audience with a sassy social media strategy
Kerry Gorgone reports on the new social media case study as Denny’s restaurant doubled their Twitter following in a year.
Four Easy Ideas to Humanize Your Brand on the Social Web
By Sidneyeve Matrix, Contributing {grow} Columnist We know that people prefer to connect with other people, not brands. Not too long ago, Mark wrote about how one of the biggest mistakes you can make in online branding is using a logo instead of a headshot photo in your Twitter profile. Coming out from behind your […]