To drive value from your content, focus on trust, not traffic
How do the top brands keep close to their customers? Does value from your content come from traffic, or trust?
How do you REALLY build a blog community? A love story.
This is my 500th blog post. It snuck up on me. I’m sorry that I don’t have anything particularly profound to say to commemorate this milestone, but I thought I would address a question I hear constantly — “How did you build such an awesome blog community?” Certainly this has been the most visible achievement […]
The Five Surprising Impacts of Blog Comments
This week I received the 10,000th comment on my blog. That’s a big deal! And while this lucky commenter (who will be named at the end of the post), will receive a $500 prize package (for real!) I’d like to humbly explain why I have completely changed my mind about the importance of blog comments. When I […]
Why are the “social media elite” ignoring us?
Why are the “social media elite” ignoring us? The answer may surprise you!
Secrets from the trenches: How to become a Blog Whisperer
I just 700 blog posts on {grow} and I thought this would be a good time to pause and share some of my lessons learned for all you budding Blog Whisperers out there! CONTENT Yes, it really is all about the content. One blogger said he was afraid his lengthy posts are diluting his keywords. Are you […]