Social Media’s Economy of Giving
In the first article in this four-part series, I defined the three elements that contribute to business benefits through social media: Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. In this final article, we’ll examine the difficult issue of Authentic Helpfulness. “The true measure of a man is how he treats someone who […]
The biggest obstacle to social media business success
This is the third in a series exploring the keys to achieving business benefits in social media: Â Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. Let’s continue the discussion with the second element, MEANINGFUL CONTENT. To turn online connections into serious business relationships, you need to surround your cyber-self with useful, interesting […]
Building meaningful business connections through social media
This is the second in a series exploring the keys to achieving business benefits in social media: Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. Now, we’re going to dive into each element to build a strategy for YOUR social media success! Today we start with CONNECTIONS. Think of the social media landscape […]
Social media time shock strategies
This is Part 4 of my interview with Dr. Ben Hanna, former eBay exec, online marketing pioneer and VP of Business.com. Part 1: Four breakthrough Twitter insights Part 2: Essential B2B social media start-up strategies Part 3: Developing a social media strategy when the rules aren’t clear One of the things most people learn is […]
Developing a social media strategy when the rules aren’t clear
M.C. Escher This part 3 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. Part 1: Four breakthrough Twitter research insights Part 2: Essential B2B social media start-up strategies You’ve decided to lay bare the evolution of your social media campaign — warts and all. It’s a fascinating read. What made […]
Essential B2B social media start-up strategies
This part 2 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. Click here for Part 1: Twitter for business: Four breakthrough insights Ben, your company evidently took a very well-thought-out and measured approach to embarking on a social media campaign. But even the best plans usually go awry. What have […]
Twitter for business: Four breakthrough insights
I’m privileged to introduce a week-long series of B2B social media insights with Dr. Ben Hanna, Vice President of Marketing for Business.com, where he oversees brand strategy, online marketing, public relations, social media, direct marketing and events. Ben is a true online marketing pioneer. Prior to his current position, Ben led the eBay B2B trading […]
Lessons from a marketing strategy gone wrong (mine!)
The theme for the blog this week is “strategy” and the first thing I needed to do is turn the microscope on myself. It’s ugly. I have not been following my own rules … but let’s see what you might learn from my mistakes. Something I have preached relentlessly: When you start a social media […]
A great example of B2B social media marketing
Two weeks ago I named GE as one of the Top 5 B2B superstars utilizing social media marketing strategies. Yesterdays’ announcement on a new R&D Center in Michigan and 1,200 new jobs is a wonderful illustration of why they earned this honor. 1) An “announcement about the announcement” was broadcast over the GEreports website, blog, […]
Let social media pre-populate your business relationships
This is a picture of me building business relationships in Italy during World Cup. Well sort of. Let me relate three quick stories that took place in the last 24 hours: Yesterday morning, I went to a networking meeting and recognized somebody from his Twitter picture — a fellow I had followed for several months. […]