OpenAI Instant Checkout: Conversations just became eCommerce
OpenAI Instant Checkout promises to compress the online shopping experience when ChatGPT detects purchase intent. Here is a practical guide to win at this new eCommerce channel.
Protecting Your Content From AI: Not So Fast!
Protecting your content from AI use and misuse is a significant copyright issue, but this perspective from Mark Schaefer suggests benefits for a businesses that allows AI bots to scrape content.
How to be an AI Forward company
In this Marketing Companion episode, Mark Schaefer and Paul Roetzer discuss how to bring AI into an organization without leaving the people behind.
How does a business start using AI without being overwhelmed?
We are starting to move beyond the magic trick phase of AI and it’s time to start thinking about using AI without being overwhelmed. Paul Roetzer of the Marketing AI Institute and I generally agree on the path and we discuss it in detail on the new episode of The Marketing Companion. In this unmissable […]
Don’t be overwhelmed. Custom GPTs are simple and fun!
This is a simple tutorial to create Custom GPTs for use in social media marketing
AI Won’t Kill the Experienced Marketer’s Career. It Will Propel It.
David DeLallo examines how AI will help a marketer’s career – not hurt it.
Protecting Your Content From AI: A Contrarian View
Protecting your content from AI use and misuse is a major copyright issue, but a rational perspective suggests benefits for a businesses that allows AI bots to scrape content.
ChatGPT Starter Pack: 10 Amazing Prompts to Improve Your Business Now
Don’t be overwhelmed by AI. This ChatGPT starter pack is a simple and fun way to start using AI today to optimize business operations.
When do you and ChatGPT cross the Milli Vanilli Line?
Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence
How to beat ChatGPT and the new wave of Content Shock
Feeling threatened by AI? There is only one way for creators to beat ChatGPT.