Does corporate storytelling work? Some mega-brands say no.
For years corporate storytelling was all the rage. But with the failure of some of the industry’s most iconic successes, it’s time to re-visit the strategy.
Posts Tagged ‘coca-cola content marketing’
Coca-Cola’s bold move from creative excellence to content domination
In this remarkable and entertaining video, Coca-Cola reveals its strategic plans to light up the world of content marketing and storytelling to enable profitability, connection, and positive world change.
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