40 million people can’t be wrong — The secrets of viral
Highlights from a SXSW Keynote on the massive success secrets of BuzzFeed
Social Media’s Mass Attention Myth

The gurus tell you that you need to build huge audiences, right? A contrarian view. of mass attention myth
Four ways to become a spellbinding online personality
It’s getting more difficult to stand out online, isn’t it? Mars Dorian provides a colorful guide to cutting through the noise and becoming the signal.
OK. 30,000 followers. Now what?
Back in college I had this hilarious geology professor who told me that “tsunami” was Japanese for “Where in the hell did all that water come from?” That’s kind of how I feel about life on the web at the moment. I just hit 30,000 followers. That’s crazy. Two years ago, I started a tradition of […]