Should we have multiple company bloggers?
It takes a lot of work to have a company blog and your approach is not a decision to be taken lightly. Your blogging strategy will have a powerful impact on the direction of your entire social media effort. Some of the best blogs in the world have evolved to support a number of corporate strategies. And that’s where you […]
How to make your company blog connect like a personal blog
By Srinivas Rao, Contributing Writer As director of social media for Flightster one of my very first assignments was to create and maintain our company blog. When I researched other blogs in our industry and compared them with all of the personal blogs I read on a daily basis I was amazed at how bad […]