competitive advantage Archives | Schaefer Marketing Solutions: We Help Businesses {grow}

The most powerful advice I ever received for my business, and my blog

The most powerful advice I ever received came down to one important sentence from a remarkable teacher.

Social media and the end of empathy

Business success is built on empathy. Are we losing this ability?

The new competitive advantage: There’s an app for that

There seems to be this new genre of media out there meant to scare the crap out of you. The techno music starts to pulse and then these animated slides […]

Get out your dancing shoes, it’s time to blog

Pop quiz: Over the next three years, what is the number one skill that will be needed by marketing professionals? Answer: An ability to entertain. I realize that is not normally […]

This is the future of social media

With the dawn of the social web, I can’t think of a more exciting time to be in the field of marketing. But I don’t think we have really seen […]

Is this the end of the social media purists?

I have never used this community to comment on another person’s blog but today I’m just so happy, so enthralled, so downright giddy that I could kiss my keyboard. One of the social […]

Building meaningful business connections through social media

This is the second in a series exploring the keys to achieving business benefits in social media: Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. Now, we’re going […]

Your social media ROI shock treatment

Today, let’s do a very simple calculation to determine how much cash your social media strategy should be generating to justify its existence. I think this might just blow your […]

Twitter for business: Four breakthrough insights

I’m privileged to introduce a week-long series of B2B social media insights with Dr. Ben Hanna, Vice President of Marketing for Business.com, where he oversees brand strategy, online marketing, public […]