Convincing the CEO to blog: Mission Impossible?
By Stanford Smith, Contributing {grow} Columnist The meeting room looked like most across corporate America. The fluorescent hum of recessed lights, the smell of 1-hour old Starbucks coffee, and the fake maple veneer conference table set the mood for another marketing meeting. It’s your turn to update the team on your social media efforts for […]
29 Reasons Why Your Company Blog Has Stalled
By Stanford Smith, Contributing {grow} Columnist At {grow} we spend a lot of time talking (sometimes arguing) about the intersection of social marketing and smart business. In almost every situation, publishing a blog is an excellent strategy. A blog creates a new marketing asset that generates leads, qualifies prospects, builds loyalty and retains customers. […]
The 10 Best Company Blogs in the World
The 10 Best Corporate Blogs in the World