The writing’s on the wall: An interview with Sharpie’s Twitter Queen
When I first learned that Sharpie pens had its own Twitter-er, I couldn’t believe it. How in the world could you spend your day writing 140-character statements about INK PENS? I decided to “follow” SharpieSusan and see for myself. I’m hooked. The enthusiasm, authenticity and wit driving her stream of tweets is addictive! A former […]
Who is the company voice on social media?
Should everybody be tweeting? Who owns the company voice on social media?