Posts Tagged ‘cost of social media’

5 reasons you should be in social media, even if the boss says “no”

Social media doesn’t fit your business model? Think again. Your future might depend on it. 5 reasons you should be in social media, even if the boss says “no”

Social media engagement is not a strategy

Pushing social media engagement rates may look good on paper but might not be the best business or marketing strategy for a business.

Your 2013 Social Media Strategy: Grow a Pair.

The best plan for 2013 is to stop whining and do something. A manifesto for lighting a fire under your CMO.

How do you budget for social media marketing?

Here are some basic ideas to consider if you are working on a social media marketing budget.

How the physics of social media could kill your marketing strategy

There are two colliding factors that are slowly killing your marketing strategy. Here is a plan to fight back.

Social Media Conversation. Yes, but at what cost?

The speed of the social web is transforming busniesses. This post explores some of the hidden costs of these changes.