What to do when customers are pounding you
It’s a buyer’s market and you are probably getting whacked with a big heavy customer stick to LOWER PRICES! There’s nothing you and I can do about the balance of power right now. However, I wanted to provide eight ideas for you to eke out some competitive advantage even in an environment of buyer power: […]
The writing’s on the wall: An interview with Sharpie’s Twitter Queen
When I first learned that Sharpie pens had its own Twitter-er, I couldn’t believe it. How in the world could you spend your day writing 140-character statements about INK PENS? I decided to “follow” SharpieSusan and see for myself. I’m hooked. The enthusiasm, authenticity and wit driving her stream of tweets is addictive! A former […]
Ten reasons your website is killing your business
I’m alarmed by the number of otherwise brilliant business people who are allowing watch as their website is killing their business. Many business leaders I meet have abdicated their responsibility to market and sell their products by handing this power to a web designer – believing their website IS their marketing plan. The web has […]