5 Reasons LinkedIn Has Lost Its Luster
I’ve become a pawn in a LinkedIn revenue machine fueled by vanity metrics and gamification instead of business networking.
Why CEOs Shouldn’t Trust Marketing
By Eric Wittlake, {grow} Contributing Columnist New research says that 8 in 10 CEOs don’t trust marketing. As a marketer, that stings. Sadly, the CEO who doesn’t trust marketing today isn’t the CEO who doesn’t get it. As marketers, we aren’t earning trust. Actually, we are actively destroying it. We grossly exaggerate Many marketers are […]
Return on Optimism: Business as an act of positive thinking
Return on Optimism: Business is an act of optimism. You cannot embrace it and fully invest yourself into it without an optimistic outlook.
Can a Fortune 500 company be more human?
By Eric Wittlake, {grow} Contributing Columnist Mark Schaefer recently wrote that “to stand out we need to be more human.” His article struck a chord with me and I wanted to take this theme a step further. When we start acting more like the unique individuals we are, and less like the faceless corporate entities […]
Should you be betting on out-sourced content?
Media companies have been building valuable audiences on the back of the content they publish for years. What if you depended on out-sourced content?
6 ways content marketers will respond to radical content filters
By Eric Wittlake, {grow} Contributing Columnist No one cares about “content.” Seriously, no one. When is the last time you heard someone say they want content about building a house, cooking a turkey or the situation in the Ukraine? Unless you just hang out with marketers, probably never. No, they want to know how much […]
Why you’ve already missed the hottest marketing opportunity
The best opportunity goes to the marketers who identify it well before it’s hot, not the ones who join at the frothy peak.