Is the pandemic driving a new marketing rebellion?

Mark Schaefer contends that the pandemic is accelerating inevitable trends, including a marketing rebellion.
How industries are being disrupted through stories

This industry is being disrupted through stories. Is it sustainable, and what does this strategy mean to you?
Maybe the future of marketing looks like @Everlane

Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?