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Tag: Fab Giovanetti

TikTok made me buy it: The new home for eCommerce innovation

“TikTok made me buy it” is more than a meme. It’s becoming a rallying cry for fans.

Why asking for help could be your next great marketing strategy

Asking for help seems like a foreign idea for a brand but there is power in involving customers in the journey.

How does Clubhouse and social audio fit into the marketing mix?

Social audio platforms like Clubhouse are taking off fast. There are challenges and opportunities for marketers.

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