How will you be remembered on Facebook?

Here’s a wonderful guest post from {grow} community member John White — one of my favorite writers on the web! “Daddy, tell me about Grandpa.” “I’m reading the paper right now, Johnny. Go look him up on Facebook.” How long do you think it will be before conversations like that start taking place? 2020 2050 […]

Social media: Old people rule!

Today I’m pleased to introduce a special guest-blogger, my daughter Lauren, who provides a 20-something perspective of social media. Lauren is an awesome young woman (with a capital AWE) and is a junior majoring in Public Relations at Indiana University. She is also completing a summer internship with a company in San Francisco. This week, […]

The biggest obstacle to social media business success

This is the third in a series exploring the keys to achieving business benefits in social media:   Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. Let’s continue the discussion with the second element, MEANINGFUL CONTENT. To turn online connections into serious business relationships, you need to surround your cyber-self with useful, interesting […]

Social media influence in the workplace may be relatively small

If you’re a brand trying to influence key business contacts through social media, it may not be happening during business hours … and it may not be happening at all, according to new findings by WorkPlace Media. While more than half (55%) of office workers with Web access have at least one social networking account, […]

Yes, it IS about the money

I know social media is about “relationships.” I get it … I really do. But if you are responsible for a social media initiative for your company, somebody is eventually going to ask you, “Where’s my money, honey?” In a business setting, social media relationships must eventually lead to making or saving money. Of course […]