Can a Fortune 500 company be more human?
By Eric Wittlake, {grow} Contributing Columnist Mark Schaefer recently wrote that “to stand out we need to be more human.” His article struck a chord with me and I wanted to take this theme a step further. When we start acting more like the unique individuals we are, and less like the faceless corporate entities […]
Four Easy Ideas to Humanize Your Brand on the Social Web
By Sidneyeve Matrix, Contributing {grow} Columnist We know that people prefer to connect with other people, not brands. Not too long ago, Mark wrote about how one of the biggest mistakes you can make in online branding is using a logo instead of a headshot photo in your Twitter profile. Coming out from behind your […]