Three steps to avoid influencer marketing disaster

Influencer marketing holds lots of potential, and also peril. Here are steps you can take to avoid an influencer marketing disaster
STOP: Don’t Use Influencer Marketing Without Reading This Post

Attorney Kerry O’Shea Gorgone offers tips for creating a contract to use when engaging in influencer marketing.
Stop. Look. Listen. It’s time for an influencer marketing campaign

Smart marketers don’t just jump into an influencer marketing campaign — especially when these 3 risks can cost them poor results or trouble with the law.