What happens when we can’t depend on marketing research any more?
Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?
Is it time to regulate social media influencers?
There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”
The Rise of the Curated Feed
Over the last couple of months, something interesting has been happening to the social newsfeed. The world is seeing a shift that marketers need to note.
The Future of the Stories Format
Focusing on the Stories format could be the key to answering the tricky question of retaining the stagnant user base Facebook faces on social media.
Why Instagram organic reach is about to fall into the Facebook trap
Marketers have long enjoyed the high Instagram organic reach and engagement. But given the history of its parent company, Facebook, that may be ending.
Instagram Engagement Down? You Might Be Shadowbanned!
By Kerry Gorgone, {grow} Contributing Columnist Brands trying to use Instagram to reach their audience already have to fight for engagement: 70% of instagram posts don’t get seen due to Instagram’s algorithm and the sheer volume of content on the platform. But did you know that Instagram might be actively hiding your posts from your followers? […]
IGTV, the future of vertical video, and why this is a challenge to television
The announcement of IGTV from Instagram is a bet on vertical video, and begs the question, what does this mean to the future of television?
Break the mold: Why content marketing needs to be like a chalupa
Content marketing is in ‘dark days,’ requiring fresh approaches to creativity. In fact, maybe your content marketing needs to be like a chalupa!
The lost blogging monarchy, the defeat of links, and the war on social media
This blogger was jailed for six years. What he found when he emerged is a lesson for our time. The war on social media
Adding fuel to the fire: How important is Facebook?
New research shows that Instagram, Twitter and Snapchat reign with teens, but let’s take a closer look at the implications.