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The happy marketing story of the big fat pig

A big fiberglass pig sets the stage for a very happy marketing story from Mark Schaefer.

What happens when we can’t depend on marketing research any more?

Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?

Is it time to regulate social media influencers?

There has been a ton of bad news on the web about the bad behavior of influencers. Is it time to regulate social media influencers? The author says, “no.”

The Rise of the Curated Feed

Over the last couple of months, something interesting has been happening to the social newsfeed. The world is seeing a shift that marketers need to note.

The Future of the Stories Format

Focusing on the Stories format could be the key to answering the tricky question of retaining the stagnant user base Facebook faces on social media.

Why Instagram organic reach is about to fall into the Facebook trap

Marketers have long enjoyed the high Instagram organic reach and engagement. But given the history of its parent company, Facebook, that may be ending.

Instagram Engagement Down? You Might Be Shadowbanned!

By Kerry Gorgone, {grow} Contributing Columnist Brands trying to use Instagram to reach their audience already have to fight for engagement: 70% of instagram posts don’t get seen due to Instagram’s […]