Case study: Social media success in regulated industries
I teach at Rutgers University in New Jersey, the epicenter for many major companies in pharmaceuticals, insurance, and banking. And when leaders from these companies take my classes on digital marketing, this is the comment that arises almost every time: “But Mark, you don’t understand. We’re regulated.” And here is my response that I bring […]
The best marketing value in the world?
There is only one place you can go to network with the brightest marketing minds in the business for under $100.
Following your passion – Easier said than done
“Follow your passion” is common advice — but is that truly at the heart of success?