Brands and Bloggers: Keep Your Sponsored Content Legal
By Kerry Gorgone, {grow} Contributing Columnist Disclosure: it’s not just the name of a bad Demi Moore movie. Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. Each country has its own laws regarding false advertising, but the gist of […]
But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests
By Kerry Gorgone, {grow} Contributing Columnist As an attorney turned educator, I frequently address groups about the legal aspects of social media and marketing. One topic that never fails to draw some questions is contests. The sea of rules and regulations that marketers, brands and bloggers must navigate is largely uncharted, and sometimes frightening. For […]
How to Get into Hot Water With Mobile Marketing
Here are some ways to invite a lawsuit if you’re engaging in mobile marketing.
Brands Take Note: Bloggers are Journalists in the Eyes of the Law
By Kerry Gorgone, {grow} Contributing Columnist The best blogging makes a statement, but if that statement is negative in nature, the blogger might get sued for defamation (making an untrue statement—written or verbal—that tends to damage someone’s reputation). Large companies in particular tend to have deep pockets, and will vigorously defend their brand against any […]