Whose Likeness is it Anyway? Event Photos and You
by Kerry Gorgone, {grow} Contributing Columnist If a big, splashy event costs $100,000, but nobody photographs it, did it really happen? Organizers routinely hire photographers to capture quality pictures of conferences. From the keynote speaker to panel discussions and networking receptions, the photographer’s job is to document the event, without disrupting it. You might not […]
Brands and Bloggers: Keep Your Sponsored Content Legal
By Kerry Gorgone, {grow} Contributing Columnist Disclosure: it’s not just the name of a bad Demi Moore movie. Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. Each country has its own laws regarding false advertising, but the gist of […]
But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests
By Kerry Gorgone, {grow} Contributing Columnist As an attorney turned educator, I frequently address groups about the legal aspects of social media and marketing. One topic that never fails to draw some questions is contests. The sea of rules and regulations that marketers, brands and bloggers must navigate is largely uncharted, and sometimes frightening. For […]