Community-based marketing requires new leadership mindset

Community-based marketing has massive potential but requires a new leadership mindset.
Case study: Building a business community from the ground up

I’ve been writing and thinking a lot about what goes into building a business community — which I believe is a big part of the future of business. And when I think about community, my mind automatically goes to my friend Mark Masters and his lively You Are the Media group. Like many of us, […]