How marketing employment might be disrupted when the economic value of intelligence is zero
The impact of AI on marketing employment has been hotly debated. Here’s one take based on what we know to be true today.
Protecting Your Content From AI: Not So Fast!
Protecting your content from AI use and misuse is a significant copyright issue, but this perspective from Mark Schaefer suggests benefits for a businesses that allows AI bots to scrape content.
I Just Met My AI Clone. It Was 90% Me and 10% Existential Crisis
A bot thinks like me and acts like me. Will my AI Clone enable my ideas to spread far and wide or take my job? Let’s look at all sides of a new era of intellectual theft and opportunity.
The AI Challenge Marketers Aren’t Talking About
Futurist Mathew Sweezey challenges us with new marketing realities. The AI challenge is not technical. It’s human adaption to speed and the new “brand brain.”
The executive who terrorized me into peak productivity
An entire digital economy depends on scattering our focus and destroying our productivity. Competitive advantage comes from the discipline of getting the important things done.
The creator’s enigma: You can’t be halfway relevant
The creator’s enigma: Success depends on being relevant. That takes hard work. Is it possible to reimagine personal creativity?
Why the Age of Influencer Marketing is Just Beginning
AI captures all the headlines but creators capture all the revenue. The Age of Influencer Marketing is just beginning and Author Mark Schaefer explains why.
When to compromise with content
Digital marketing is a game and we have to weigh the benefits when we bow to the algorithms. When do we compromise with content and let the search engines win?
The greatest value of AI might be presence
Sure, AI is a profound idea for the business world. But for marketers, the most important impact might be “presence.”
Five ways to influence your brand message when consumers are in control
Brands no longer have control of the brand message but these five strategies can provide influence that keeps the core story intact.