Reconsidering the marketing budget when everything is marketing
Have you considered how HR, Purchasing, and Transportation are part of the marketing budget?
Your social media ROI shock treatment
Today, let’s do a very simple calculation to determine how much cash your social media strategy should be generating to justify its existence. I think this might just blow your mind. I’ll have to make some broad assumptions because every company is different, but you can insert your own numbers and do the math for […]