Six Steps to Lead Influencer Marketing Without Getting Fined
If you lead influencer marketing, know how to work within the new FTC guidelines for brands and influencers.
Big Legal News for Marketers: Pinterest Warnings, GDPR, and Major Fines
Attorney Kerry O’Shea Gorgone discusses emerging legal news for marketers, including tips on user-generated content
Preparing for privacy: Here comes the CCPA (and more!)
Attorney Kerry O’Shea Gorgone shares tips for marketers on preparing for privacy laws like CCPA, the California Consumer Privacy Act.
Loyalty Programs Might Cost Your Business More Than You Bargained For
Attorney Kerry O’Shea Gorgone raises some legal questions brands should consider before launching loyalty programs.
STOP: Don’t Use Influencer Marketing Without Reading This Post
Attorney Kerry O’Shea Gorgone offers tips for creating a contract to use when engaging in influencer marketing.
Trade Libel: If you can’t say something nice, make sure you have proof
Attorney Kerry O’Shea Gorgone discusses trade libel and offers tips for minimizing legal risk in when publishing on behalf of a brand.
Cutting, pasting, and going to court. Know your copyright rights
Know your copyright rights! A copyright and curation primer for marketers from attorney Kerry O’Shea Gorgone
How to Use Native Advertising Without Getting Fined by the FTC
Attorney Kerry O’Shea Gorgone discusses a strategy on How to Use Native Advertising Without Getting Fined by the FTC
Brands and Bloggers: Keep Your Sponsored Content Legal
By Kerry Gorgone, {grow} Contributing Columnist Disclosure: it’s not just the name of a bad Demi Moore movie. Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. Each country has its own laws regarding false advertising, but the gist of […]
But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests
By Kerry Gorgone, {grow} Contributing Columnist As an attorney turned educator, I frequently address groups about the legal aspects of social media and marketing. One topic that never fails to draw some questions is contests. The sea of rules and regulations that marketers, brands and bloggers must navigate is largely uncharted, and sometimes frightening. For […]