How do you measure the value of a brand community? Ten ideas.
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
If you can’t measure marketing ROI, find the right alternative
By Eric Wittlake, {grow} Contributing Columnist We’ve all seen it. We’ve probably all done it. Maybe as recently as today (gulp). “…and our click rate is 30% above the benchmark!” Click rate? No one cares!! Yet this isn’t uncommon. We are still reporting back to the business we are charged to support using metrics that […]
The Best Way to Measure Thought Leadership
Many companies want to establish thought leadership, but how do you know you’re getting there? Here’s one idea on measuring this elusive goal.
Why CEOs Shouldn’t Trust Marketing
By Eric Wittlake, {grow} Contributing Columnist New research says that 8 in 10 CEOs don’t trust marketing. As a marketer, that stings. Sadly, the CEO who doesn’t trust marketing today isn’t the CEO who doesn’t get it. As marketers, we aren’t earning trust. Actually, we are actively destroying it. We grossly exaggerate Many marketers are […]
Simplest marketing question may be the most difficult
How will we measure success? That is a critical question that torments many organizations
A different way to think about social media ROI
A different way to think about social media ROI