mars dorian Archives | Schaefer Marketing Solutions: We Help Businesses {grow}

Why content creators need to ditch the ad revenue model

In this post, you learn why the ad revenue model in the content creation business is doomed and what model to focus on instead.

Three ways to turn your creative effort into a money-making platform

Your creative effort isn’t just a work of art. It’s a money making platform. Mars Dorian shows you why.

4 Digital Marketing Trends Vital for the Freelancer

Freelancer professions need to be particularly sensitive to these four tech trends, according to Mars Dorian.

3 timeless business lessons I learned from an Irish writer conference

By Mars Dorian, {grow} Contributing Columnist A few weeks ago, I attended a multimedia writer conference in Dublin, Ireland. During the darkest morning, I schlepped my sleepy body toward the […]

Marketing inspiration from the most creative city in the world

The post showcases three successful and inspiring marketing examples from one of the world’s most creative cities, Berlin.

How to defend your online reputation in the outrage era

This post teaches you how to tweet responsibly so trolls can’t ruin your online reputation and jeopardize your professional career.

Do it like Netflix: how to create content in the streaming era

In this post, you’ll learn lessons from Netflix that you can apply for your own content strategy in the streaming era.

Story-selling and other hot content trends to watch now

Mars Dorian brings home three hot content trends he picked from conferences he attended in Europe, including story-selling

How to newsjack popular trends like the #WorldCup for your brand

Building a brand on the back of a popular news item or trend can work — or not — based on the timing and effectiveness of your campaign. This post explores the art of the newsjack.