Help me solve marketing’s biggest mystery
The marketing world thought the Old Spice campaign would change everything. It didn’t, but why?
Can The Shirtless Old Spice Guy pull off a marketing miracle?
Unless you’ve been in a cave this week, it would have been hard to avoid the splendid, amazing and entertaining Old Spice media blitz, which includes brilliant ads and one of the best social media campaigns in the young history of the channel. “Hello Ladies,” says the oh-so-manly Old Spice guy. “Does your man look […]