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    • Mark W. Schaefer
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    • Keynote speaker Mark Schaefer
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    • Audacious: How Humans Win in an AI Marketing World
    • Mark’s {grow} Blog
    • Marketing Companion Podcast
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Tag: personalization

The pandemic opened new opportunities for personalization

The pandemic is driving new customer expectations for personalization and new opportunities for businesses

How can personalization and data privacy co-exist?

A new, AI-driven solution will help companies provide personalization and respect data privacy.

Sorting out the difference: Personalized versus personal

Many companies want to humanize their customer approach but first sort out personalized versus personal.

The future of marketing is about embracing chaos, scaling love

New personalization technology will determine the future of marketing. Will we use it to embrace chaos and build brand love, or creep people out?

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