Major brands are taking a new look at loyalty programs in light of new consumer needs and technological opportunities.
Mark Schaefer and Mathew Sweezey explore the opportunities in a new episode of The Marketing Companion podcast.
Have you ever had to send an apology by personal courier? Mark Schaefer and Jay Acunzo reveal their most embarrassing business mistakes!
Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?
I stopped growing my business. I’m leaving money on the table. And it’s all part of a plan that started 25 years ago.
When Mark Schefer lost his voice, he turned to AI to help with the first voice-synthesized podcast episode.
Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?
Looking into the future seems hazardous these days, but here are six marketing pillars we can count on to carry us into the coming years.
Is messy marketing a new trend? Maybe companies should annoy you to get your attention!
Corporate generosity is expected now, but the paradox is, it can do more harm than good. Mark Schaefer and Keith Jennings discuss on The Marketing Companion.
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