What to do when customers are pounding you
It’s a buyer’s market and you are probably getting whacked with a big heavy customer stick to LOWER PRICES! There’s nothing you and I can do about the balance of […]
Posts Tagged ‘recession marketing’
More marketing for less: Profile customers
Here’s a simple but important tip for getting more for your marketing money: profile your best customers. The term “profiling” has negative connotations from a social perspective but for your […]
Most painful marketing mistakes — Part 4 "No value proposition"
Painful marketing blunder number 4: No unique value proposition. The pain factor on this one is VERY HIGH because you’re probably going to spend a boatload of money before you […]
Recession Essentials Part 3: Embrace customers
This is part three of a series providing the essential marketing strategies you MUST drive during this economic downturn. Allow me to start with a story. It’s short and you’ll […]
Recession Essentials Part 2: Defend your marketshare
This is part two of a series providing the essential marketing strategies you MUST drive during this economic downturn. Like a hungry wolf circling the weakest lamb, the recession will […]
Recession Essentials Part 1: Protect your brand
This is part one of a three part series providing the essential marketing strategies you MUST drive during this downturn. Imperative #1: PROTECT YOUR BRAND. You might be shaking their […]
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Top-rated social media speaker and keynote presenter
Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.