An expanded view of influence marketing measurement
Influence marketing measurement must move beyond Twitter mentions and follower counts. Breaking it into the tactics benefits can help.
The business case for dwelling on dwell time
Dwell time may be the most important measure that you’re not measuring. A discussion on content marketing effectiveness
Five lessons in marketing data analysis for beginners
A fundamental knowledge of marketing data analysis is critical. Here are a few ideas to help you get started
I don’t know my online audience and neither do you
How well do you know your online audience? According to this post, not at all.