Why CEOs Shouldn’t Trust Marketing
By Eric Wittlake, {grow} Contributing Columnist New research says that 8 in 10 CEOs don’t trust marketing. As a marketer, that stings. Sadly, the CEO who doesn’t trust marketing today isn’t the CEO who doesn’t get it. As marketers, we aren’t earning trust. Actually, we are actively destroying it. We grossly exaggerate Many marketers are […]
Simplest marketing question may be the most difficult
How will we measure success? That is a critical question that torments many organizations