Three reasons marketing favors social media and small businesses
I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I noticed an interesting trend. The conversations, research, presentations, and case studies focused entirely on large corporations. For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took […]
Not Everyone Knows as Much as You Do About Social Media
A guest post by David Lifson … Small business owners. They’re an impressive group that must handle every element of their operation – from accounting to inventory, and hiring to firing. Maybe the most important part of the business they need to manage? Marketing. As we continue to define and quantify the value of social […]