social media and small business Archives | Schaefer Marketing Solutions: We Help Businesses {grow}

The level playing field has turned into a content arms race

Is the social web a level playing field for small business owners? Increasingly, the answer is no. Here’s why.

How does a small business move into social media marketing?

It’s hard to bootstrap a business and worry about your Facebook page too. Here are some practical guidelines for social media success.

7 ideas to turn PowerPoint slides into social media marketing gold

Humble PowerPoint slides can go a long way if you use them creatively on the social web. Here are seven ideas to get the most out of your slides.

4 Ways to Use Social Media to Beat the Big Boys

By Stanford Smith, Contributing {grow} Columnist They say that the rich just get richer and the poor get poorer. Seems this brutal maxim applies to social media too; big brands […]

Mobile Marketing — Old School! (video)

This is a fun and fascinating case study. How do you use social media when your business keeps moving around from street to street? This shows how the Good Food […]

Case study: Social Media Makes Big Splash for Small Entrepreneur

Here is the most colorful social media success story you’ll ever read! The story starts with paint. Colorful … get it? I crack myself up. My friend Julie Boney became […]