What Marketers Need To Know About Truth Decay
By Brooke B. Sellas, {grow} Contributing Columnist Truth decay is all around us. As we increasingly become inclined to disregard facts, data, and analysis, we base our decisions and outcomes on opinions. Someone in PR may call this “spin” but it’s truly something marketers need to be wary of. Here’s what truth decay means for […]
Can a Fortune 500 company be more human?
By Eric Wittlake, {grow} Contributing Columnist Mark Schaefer recently wrote that “to stand out we need to be more human.” His article struck a chord with me and I wanted to take this theme a step further. When we start acting more like the unique individuals we are, and less like the faceless corporate entities […]
How does social media affect trust and your brand?
Here are some observation on how social media can be undeniably powerful in quietly building trust for a brand.