Case study: ROI of social influence
How do you determine value of an influence marketing campaign? A case study.
35 experts weigh-in: How we create influence on Facebook
How do you become powerful on the Internet — a place that rejects rules, bosses and structure? 35 experts provide their answers.
Social proof and your battle for credibility
On the Internet, fake social proof “badges” can be a more important marker of credibility than actual accomplishment.
Ascent of the social media climbers: Klout goes mainstream
How important is your social scoring and your social influence?