A report claims that small businesses are not realizing business benefits from social media. let’s dig a little deeper to find the truth.Are businesses failing to find an ROI in social media? Another view.
There are more ways to look at the value of social media other than generating leads and revenue. Here’s a new way to look at social media ROI
The state of social media research is appalling. It’s time to do something about it.
What’s the ROI of social media? Yes we need to measure, but are you ROI-ing your way into disaster?
Social media platforms are multiplying and they all depend on one thing — advertising. This creates unprecedented opportunities for marketers.
Social media measurement cannot be conducted in a vacuum. You must consider the context of the organization’s goals, budget and culture.
Several social media celebrities seem to be recommending that measuring social media efforts is unnecessary. It’s time for a smackdown.
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