Your social media strategy plan: Where do you START?
A step-by-step guide to getting a social media strategy started in your company.
Personal brand or company brand? The new realities of life online
Are you a personal brand? A company brand? Both? Let’s sort it out together.
Stop shoving social media down my throat
It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down to employees at every level of the company. This is a philosophy that sounds good, but is often detached from practical reality. I have been immersed in […]